Lindsey Gamble's Newsletter
Creator economy news, trends, and insights
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H&M's plan to use AI-generated digital twins of models in its marketing — the good and the bad.
A recap of themes and trends from Q1 2025 for TikTok, Meta, YouTube, LinkedIn, and Pinterest.
YouTube is changing how it calculates views for Shorts — here's why.
Four new ways for brands to collaborate with creators—from sharing the stage to consumer insights.
The founder behind the $100 million fund explains how it works and the key pain points it's solving for influencers.
Unilever will shift social media platform spending from 30% to 50% of its advertising budget, with influencers playing a key role.
YouTube is overhauling its TV app, Instagram is letting more users share photos in their original aspect ratios, and TikTok has a new desktop experience.
Strategies and Tactics for Securing More PR Placements from My Experience.
LinkedIn rolls out comment analytics and tests a My Network-only feed, Instagram considers a standalone app for Reels, and Twitch introduces new brand sponsorship features.
Instagram expands Partnership Ads with a new format, LinkedIn adds new analytics for Newsletters, Mastercard launches creator-specific cards, and more.
Recent data and stats from Instagram, YouTube, LinkedIn, and more and why they matter.
More U.S. viewers now watch YouTube on TV screens than on mobile and desktop.
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