Lindsey Gamble's Newsletter
Creator economy news, trends, and insights
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10 trends that shaped social media, influencer marketing, and the creator economy in 2024 and why they matter.
Although TikTok could be banned next month, brands shouldn’t hesitate to capitalize on TikTok Shop this holiday season.
Top golf creators will work alongside the PGA Tour's media, marketing, and communications teams to develop content and fan engagement strategies aimed at growing the game of golf.
As 1.5 billion messages are sent in Broadcast Channels monthly, Instagram is introducing new ways for creators and fans to interact.
In recent weeks, YouTube has introduced several updates to facilitate creator-brand collaborations including opening up access to BrandConnect and piloting a new Open Call program.
Instagram is testing a dedicated Highlights tab on the main profile grid to empower creators to shape their profiles while simplifying the viewer experience.
TikTok is enabling creators to add affiliate product links from Amazon, Walmart, Target, LTK, and more to their videos through a new integration with affiliate networks.
Instagram joins TikTok and YouTube in debunking the myth that its disclosure tool impact the performance of sponsored content.
Instagram is making progress in promoting smaller, original content creators despite recent backlash.
With two major video-focused features launched this year, LinkedIn is all in on video.
In his latest AMA, Instagram head Adam Mosseri revealed that a post's quality can change based on its performance and network conditions.