Eight ways brands and agencies can build stronger relationships with their creator partners.
As rights holders crack down, brands must rethink how they use music in social and influencer campaigns.
OpenAI launches a TikTok-like app filled with deepfakes, Syracuse University gets serious about the creator economy, and DoorDash brings creator videos to its app.
DMs, Reels & Recommendations are fueling Instagram’s growth — and the platform is leaning in.
How to use data to optimize creator briefs, selection, and content to drive results with creator marketing.
YouTube’s upcoming feature lets creators insert swappable sponsored segments into their videos, like TV commercials.
LinkedIn creators can now track quiet engagement via new metrics for Saves and Sends.
Kajabi CEO Ahad Khan on the platform’s $10B milestone, why creators need both social and owned platforms, and the math behind six-figure creator businesses.
Instagram finally launches a dedicated app for the iPad with a focus on Reels.
Jori Evans, Director of Social at MANSCAPED, on their viral "Post Pic Clarity" ad spot, launching the Makers Network creator program, and social media community building.
A roadmap for UGC that ties consumer psychology, content, and campaign outcomes to every stage of the holiday shopping season.
Meta gives more creators access to its AI dubbing tool, YouTube launches a brand partner tagging tool, and TikTok helps students find their classmates.
