4 Innovative Ways Brands Can Partner with Creators Beyond Sponsored Content [Bonus Newsletter]

When most people think of influencer marketing, they picture sponsored content on Instagram, TikTok, or YouTube. While these are at the heart of influencer marketing today, there are numerous innovative ways brands can collaborate with creators beyond the content they share or the #sponsored hashtags in their captions.

As companies of all sizes and across industries recognize that creators must be part of their businesses, those who find ways to bring creators deeper into their operations will be the ones who succeed in the long run.

In my work as an independent consultant, as well as my previous experience at an influencer marketing platform, I’ve helped brands and agencies explore and experiment with new ways to partner with creators. In this edition of the newsletter, I’m highlighting a few innovative ways brands and agencies can collaborate with creators beyond sponsored content.

Whether you work on the brand side, at an agency, as a talent manager looking for new ways to drive revenue for your client, or as a creator wanting to expand your brand partnerships—these ideas should spark inspiration. You’ll find examples, keys to implementation, how to measure success, and what to avoid.

1. Creators on the Stage

From niche gatherings to long-standing, major conferences, creators are becoming more prominent on the event circuit, securing speaking opportunities as keynote speakers, panelists, and workshop leaders.

Traditionally, marketing executives and agency leaders dominated these stages, but now creators are increasingly sharing the spotlight—often alongside the brands and agencies they collaborate with.

As creators expand their businesses and brands and seek deeper insights into the creator economy, speaking engagements are emerging as a valuable revenue stream. These opportunities not only elevate creators but also strengthen industry relationships and highlight a company’s commitment to the creator space.

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