H&M's plan to use AI-generated digital twins of models in its marketing — the good and the bad.
A recap of themes and trends from Q1 2025 for TikTok, Meta, YouTube, LinkedIn, and Pinterest.
YouTube is changing how it calculates views for Shorts — here's why.
Four new ways for brands to collaborate with creators—from sharing the stage to consumer insights.
The founder behind the $100 million fund explains how it works and the key pain points it's solving for influencers.
Unilever will shift social media platform spending from 30% to 50% of its advertising budget, with influencers playing a key role.
YouTube is overhauling its TV app, Instagram is letting more users share photos in their original aspect ratios, and TikTok has a new desktop experience.
Strategies and Tactics for Securing More PR Placements from My Experience.
LinkedIn rolls out comment analytics and tests a My Network-only feed, Instagram considers a standalone app for Reels, and Twitch introduces new brand sponsorship features.
Instagram expands Partnership Ads with a new format, LinkedIn adds new analytics for Newsletters, Mastercard launches creator-specific cards, and more.
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