Lindsey Gamble

Side Hustles Are About More Than Money 💼

Dec 2, 2025

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12 min read

Side Hustles Are About More Than Money 💼

A new report shows that ‘5-to-9s’ are helping workers advance their careers.

Lindsey Gamble

Nov 24, 2025

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7 min read

To Gift or To Seed 🎁

A guide for approaching gifting and seeding campaigns with creators.

Lindsey Gamble

Nov 21, 2025

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12 min read

YouTube Catches the DM Bug 💬

YouTube shut down DMs in 2019. Now it is bringing them back, but will they work this time?

Lindsey Gamble

Nov 14, 2025

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13 min read

Beehiiv Goes All-in-One for Creators 🧰

Beehiiv expands beyond newsletters with a suite of tools, aiming to become the ‘content economy operating system.'

Lindsey Gamble

Why Netflix Wants Your Favorite Podcasts 🎙️

Nov 7, 2025

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11 min read

Why Netflix Wants Your Favorite Podcasts 🎙️

Netflix is in talks with iHeartMedia and SiriusXM to add more video podcasts to the platform.

Lindsey Gamble

Should Influencers Need a Degree? This Country Says Yes 🎓

Oct 31, 2025

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10 min read

Should Influencers Need a Degree? This Country Says Yes 🎓

Influencers in China must now prove their expertise to post on topics like finance, health, and law.

Lindsey Gamble

8 Strategies to Build Stronger Relationships with Creators 🤝🏿

Oct 13, 2025

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9 min read

8 Strategies to Build Stronger Relationships with Creators 🤝🏿

Eight ways brands and agencies can build stronger relationships with their creator partners.

Lindsey Gamble

Oct 7, 2025

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13 min read

Why That Trending Song Could Cost Your Brand Millions 🎶

As rights holders crack down, brands must rethink how they use music in social and influencer campaigns.

Lindsey Gamble

The AI-Generated Social Media Era Is Here 🤖

Oct 3, 2025

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14 min read

The AI-Generated Social Media Era Is Here 🤖

OpenAI launches a TikTok-like app filled with deepfakes, Syracuse University gets serious about the creator economy, and DoorDash brings creator videos to its app.

Lindsey Gamble

Instagram Hits 3 Billion Users: What It Means for Creators & Brands 📈

Sep 26, 2025

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13 min read

Instagram Hits 3 Billion Users: What It Means for Creators & Brands 📈

DMs, Reels & Recommendations are fueling Instagram’s growth — and the platform is leaning in.

Lindsey Gamble

Why Data is Key to Smarter Creator Marketing 📊

Sep 23, 2025

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11 min read

Why Data is Key to Smarter Creator Marketing 📊

How to use data to optimize creator briefs, selection, and content to drive results with creator marketing.

Lindsey Gamble

Sep 19, 2025

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8 min read

YouTube Brand Deals Get Dynamic 🔄

YouTube’s upcoming feature lets creators insert swappable sponsored segments into their videos, like TV commercials.

Lindsey Gamble

Sep 15, 2025

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12 min read

LinkedIn Creators Get Saves & Sends🔖

LinkedIn creators can now track quiet engagement via new metrics for Saves and Sends.

Lindsey Gamble

How Kajabi Creators Earned $10 Billion 💰

Sep 9, 2025

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11 min read

How Kajabi Creators Earned $10 Billion 💰

Kajabi CEO Ahad Khan on the platform’s $10B milestone, why creators need both social and owned platforms, and the math behind six-figure creator businesses.

Lindsey Gamble

Sep 5, 2025

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13 min read

It Took 15 Years ⏳

Instagram finally launches a dedicated app for the iPad with a focus on Reels.

Lindsey Gamble

How MANSCAPED Tapped Two Film Students For Its Viral Ad Spot 🎬

Aug 28, 2025

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10 min read

How MANSCAPED Tapped Two Film Students For Its Viral Ad Spot 🎬

Jori Evans, Director of Social at MANSCAPED, on their viral "Post Pic Clarity" ad spot, launching the Makers Network creator program, and social media community building.

Lindsey Gamble

The 4-Phase UGC Strategy for Black Friday Through New Year Sales 🛍️

Aug 26, 2025

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11 min read

The 4-Phase UGC Strategy for Black Friday Through New Year Sales 🛍️

A roadmap for UGC that ties consumer psychology, content, and campaign outcomes to every stage of the holiday shopping season.

Lindsey Gamble

Aug 22, 2025

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10 min read

Reels Go Global 🗣️

Meta gives more creators access to its AI dubbing tool, YouTube launches a brand partner tagging tool, and TikTok helps students find their classmates.

Lindsey Gamble

How I Keep A Pulse On The Creator Economy: A 3-Part Framework💡

Aug 19, 2025

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5 min read

How I Keep A Pulse On The Creator Economy: A 3-Part Framework💡

The insider's guide to keeping your finger on the pulse of the fastest-moving industry.

Lindsey Gamble

The Washington Post Launches New Dedicated Creator Unit 🗞️

Aug 15, 2025

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11 min read

The Washington Post Launches New Dedicated Creator Unit 🗞️

The Post launched a new creator unit focused on personality-driven content.

Lindsey Gamble

Why FlightStory CEO Georgie Holt Thinks the Next Billion-Dollar Media Company Will Be Built Out of Human IP🚀

Aug 12, 2025

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11 min read

Why FlightStory CEO Georgie Holt Thinks the Next Billion-Dollar Media Company Will Be Built Out of Human IP🚀

Georgie Holt, CEO of FlightStory, on why the next billion-dollar media company will come from a creator, meeting Steven Bartlett, creator entrepreneurship, AI and community, and more.

Lindsey Gamble

TikTok Go Pays Creators for Hotel & Restaurant Content 🏨

Aug 8, 2025

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11 min read

TikTok Go Pays Creators for Hotel & Restaurant Content 🏨

A look at TikTok's new creator monetization program focused on promoting hotels, restaurants, and local experiences.

Lindsey Gamble

Shopping Is Becoming More About Community & Curation 🛍️

Aug 1, 2025

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14 min read

Shopping Is Becoming More About Community & Curation 🛍️

LTK and ShopMy are betting on community and curation with their latest product updates.

Lindsey Gamble

Why Industry-Wide Standardization of Influencer Marketing Pricing May Never Happen 💰

Jul 30, 2025

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5 min read

Why Industry-Wide Standardization of Influencer Marketing Pricing May Never Happen 💰

The complex realities behind standardizing influencer marketing pricing and what it would take to make it work.

Lindsey Gamble

How Instagram Says You Should Use Each Content Format 📋

Jul 26, 2025

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11 min read

How Instagram Says You Should Use Each Content Format 📋

A breakdown of when to use Reels, Carousels, Photos, Stories, Lives, and Broadcast Channels.

Lindsey Gamble