How to Get More PR Placements 📰 (Bonus Newsletter)

Over the past few years, I’ve been fortunate to be featured in leading publications and media outlets like The New York Times, The Hollywood Reporter, Business Insider, Fast Company, Ad Age, Digiday, TechCrunch, and many others without a PR team or ever paying for placements.

Journalists often reach out to me for insights on influencer marketing trends, the creator economy, and social media platform updates. But this didn’t happen overnight.

The Goal That Sparked It All

Back in 2021, I set a few career goals. One of them was to be recognized as a thought leader, for lack of a better word, in the social media, influencer marketing, and creator economy space. A small but key piece of that goal was securing PR placements.

Why? I viewed media placements as a way to validate my knowledge and experience externally. Having respected publications acknowledge my insights, even though they didn’t see my day-to-day work, was important. The target number I set was five for the year. It seemed ambitious but attainable. I ended up surpassing that goal, although I don’t remember by how much, but it happened fairly quickly.

Today, I’ve secured hundreds of placements, sometimes even a handful in a single month. PR is invaluable because it builds credibility, strengthens thought leadership, puts you in front of new people, creates business opportunities, and more.

A lot of people ask me how I’ve done this. There wasn’t a grand plan, but looking back, I’ve identified a few key strategies and tactics that have worked. If you're looking to increase your PR presence, whether for yourself, your business, or your clients, here are some tips to help you do just that.

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