TikTok Creators Rejoice: Affiliate Product Links Are Here 🔗

TODAY’S EDITION

• TikTok tests integrations with third-party affiliate networks like Amazon, Walmart, and LTK — a breakdown of how it works, creator examples, how it benefits all parties, and what it could mean for link-in-bio tools.

• Spotify introduces a YouTube-like monetization program along with new features for podcast creators, intensifying its competition with YouTube.

• Facebook, like Instagram, is making Views the primary metric across all content formats.

• YouTube rolls out Partnership Ads to all brands as it continues to lean into creator-led advertising solutions.

• Visa makes its small business tools, resources, and products available to creators, officially recognizing them as small businesses.

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DEEP DIVE

Why TikTok’s New Integration With Affiliate Networks Is a Big Move

TikTok is testing a new integration with various third-party affiliate networks. It allows creators to add affiliate product links from Amazon, Walmart, Target, LTK, Rakuten, Impact, CJ, Expedia, Clickbank, Flexlink, and Temu.

How It Works

According to in-app notifications received by creators, when publishing a video, they can tap More Options, toggle on Content Disclosure and Ads, and check Branded Content. Below this, they’ll find an Add a Product Link option, allowing them to insert URLs for product links from participating affiliate networks