TikTok Go Pays Creators for Hotel & Restaurant Content 🏨

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TODAY’S EDITION

• TikTok's new program pays creators commission for driving local business bookings

• Instagram adds new analytics and social features

• ESPN hires sports and lifestyle creator Katie Feeney

• YouTube is testing a Collaboration feature like Instagram's Collabs

• LinkedIn sees a rise in content from CEOs

TikTok Go Pays Creators for Hotel Bookings, Restaurant Vouchers & Local Experiences

TikTok launched a new way for creators to make money through TikTok Go. The invite-only program allows eligible creators to earn commission-based rewards for promoting hotels, restaurants, local experiences, and other services.

When signing up, creators can select preferred cities and interests across Hotel, Travel, Food & Drinks, Leisure, and Beauty categories. They'll then see offers listed by categories, with details on how much can be earned for adding the relevant tag and driving bookings.

The program is live in the United States, Indonesia, and Japan, but only hotel bookings are available for US creators at the moment.

Creators in the program also get access to a dedicated TikTok Go Discord along with guidance and support.

Why It Matters: TikTok Go comes months after reports of TikTok launching a local services business and hiring roles to "onboard lifestyle creators across topics like food and travel, to help drive local services adoption and monetization opportunities," as well as trademarking TikTok Go.

The program creates a win-win ecosystem: creators, especially smaller ones, get a new revenue stream through their recommendations for services, similar to physical and digital products. Businesses get to tap into TikTok's massive user base through social proof from creators and everyday users.

Beyond a greater shift in the industry toward performance-based creator partnerships, this reflects a growing desire by platforms for more hyper-local content. It's a way to capitalize on the growth of people turning to social media for discovery, while also allowing platforms to potentially capture ad dollars that traditionally go search engines and review sites.

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