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LinkedIn Creators Get Saves & Sends🔖

LinkedIn Creators Get Saves & Sends🔖

LinkedIn creators can now track quiet engagement via new metrics for Saves and Sends.

Lindsey Gamble
September 15, 2025

Sprout Social’s Vantage Tour is coming to Boston on Tuesday, September 16th (tomorrow), with a full day of case studies, panels, and discussions on social media and influencer marketing. I’ll be joining the “Enter the Chat” segment to talk all things creator economy — register here for free.

TODAY’S EDITION

LinkedIn gives creators the engagement metrics they've been missing with new Saves and Sends data
Instagram fixes the bug that was limiting Stories reach for creators posting multiple times daily
YouTube unlocks global audiences by expanding multi-language audio to all creators
Pinterest backs educational creators with a new Educator's Fund
Snapchat plans livestreaming to help creators build deeper fan relationships
LTK creator content becomes discoverable through Apple’s Visual Intelligence search

DEEP DIVE

LinkedIn Helps Creators Measure Quiet Engagement with New Analytics for Saves and Sends

LinkedIn has upgraded its analytics with two new metrics for creators: Saves and Sends. These are rolling out for individual posts and in the main analytics section under Engagements:

Saves: How many times posts were bookmarked
Sends: How often posts were shared via LinkedIn direct message

The platform has been strategically paving the way for these metrics through recent updates. For example, the Save button is now more prominent on video content, and the experience of sharing posts via DMs has been improved.

Why Creators Should Care

These metrics give creators a more complete picture of the impact of their content. Likes and comments are important, but they don’t always tell the full story. Saves and Sends capture deeper engagement, showing which posts audiences truly value and use.

Saves signal long-term value. High save counts indicate content with utility, depth, and staying power—such as tutorials people want to reference later, in-depth analyses that require more time, or resources worth keeping handy.
Sends go even further. Sharing a post is an active recommendation, often putting a user’s reputation on the line. High send counts signal trust, authority, and a distribution path that bypasses the public feed.

Personally, as someone active on LinkedIn, my posts don’t always generate massive visible engagement. Yet people often share the impact of my content at events, during calls, or via inbound messages, even from those who don’t engage through likes or comments. These metrics help me understand this quieter engagement at scale.

Opportunities for Creators

Creators can use these metrics to identify patterns and refine their strategy. Some questions to consider:

Which formats (video, carousel, text, newsletter) or content types (personal stories, industry analysis, tactical how-tos) drive the most Saves versus Sends?
Do longer, in-depth posts get more Saves, while shorter, punchy insights get more Sends?
Are Saves and Sends correlated with impressions and engagements, or independent of public metrics?
Which posts achieve both high Saves and high Sends—the sweet spot for content with staying power and spreadability?

These insights allow creators to double down on content that lasts (Saves), spreads (Sends), or achieves the rare combination of both. They can also use this data when pitching to brands or reporting on partnerships, helping them close more deals and demonstrate the full ROI of the content they create.

The Rise of Quiet Consumption

Dedicated metrics for Saves and Sends highlight a growing trend of private, or “quiet,” consumption. Some users prefer not to engage publicly, whether because content is sensitive, controversial, or better suited for private sharing.

This isn’t unique to LinkedIn. Instagram has said that content shared via DMs is a strong algorithm signal, with Adam Mosseri even encouraging creators to focus on Sends per Reach to measure how much their content is resonating with people.

Part of LinkedIn's Broader Analytics Evolution

Saves and Sends are part of a broader evolution of LinkedIn analytics, which have recently seen additions like:

Together, these updates give creators and marketers a more complete toolkit to measure both public and private engagement.

The result is more informed content strategy, better demonstration of impact, and deeper insights into how audiences really interact. While there’s more work to be done, this is a meaningful step forward for a platform where creators and marketers increasingly invest their time.

Want to level up your LinkedIn game? Check out Stanley, an AI Content Coach that studies your best posts, curates top-performing content from creators in your niche, and gives you insights to improve your strategy. (Affiliate link)

NEWS, TRENDS & INSIGHTS

YouTube

YouTube is expanding multi-language audio access to more U.S. creators. Creators can upload their own translated audio tracks, which tend to be more accurate than AI-generated dubbing. On average, 25% of watch time for creators using multi-language audio comes from non-primary language tracks, highlighting its potential to help creators expand their reach and viewership.

YouTube rolled out several upgrades to its TV experience, including improved search suggestions with images and subtitles, new long-form video and podcast shelves, and streamlined sign-in and player enhancements. The lean-back viewing experience just got better, as YouTube continues to lead the charge in TV streaming.

TikTok

TikTok teamed up with Spotify to launch Big on BookTok. The co-branded hub features curated playlists of trending books, inspired by BookTok. The partnership highlights TikTok’s cultural influence while giving Spotify deeper access to a highly engaged community, supporting its growing audiobook business.

CapCut launched AI Suite, an all-in-one set of AI tools for video and image creation. "Features include Prompt-to-Creation for generating content from prompts, Smart Editing to select the best clips, and AI Avatars—animated, lifelike characters—that help creators and brands go from idea to publish-ready content.

Pinterest launched an Educator's Fund to support educational creators with best-practice webinars, office hours, expert insights, and grants. This reflects Pinterest's effort to diversify its content types and invest in positive, informative communities.

Pinterest introduced "Where to Buy" links for ads, allowing CPG brands to make standard image ads shoppable with multiple retailer options. Shoppers gain flexibility to purchase via their preferred retailer, which boosts conversion opportunities and gives brands richer data.

LTK

LTK announced Brand Profiles, allowing brands to create their own profiles on the LTK app and curate them with creator content featuring their products. Launching with brands like Nordstrom and Sephora, the feature lets brands engage directly with LTK’s 40 million monthly users and control their presence.

LTK revealed a new integration with Apple’s Visual Intelligence in iOS 26. When iPhone users circle items in a screenshot, LTK—alongside Google, Etsy, and Pinterest—appears as a search option to find similar photos and products. This is a big move, expanding the LTK ecosystem to an even larger audience that can now shop creator content.

Reddit added new publisher tools to Reddit Pro, including story tracking with metrics, automatic RSS imports, and AI-powered recommendations for which communities to share stories in. With some publishers reporting increased referral traffic from Reddit, the platform is positioning itself as a more appealing channel for audience growth.

Reddit replaced Member Count on subreddits with two new metrics: Visitors (unique users over seven days) and Contributions (posts and comments over seven days). The shift moves focus away from vanity metrics toward capturing real-time activity and engagement.

Snapchat

Snapchat plans to launch livestreaming and new tools for creators to deepen fan relationships, according to CEO Evan Spiegel in an open letter. This signals upcoming monetization features like tipping and subscriptions to grow both creator and platform revenue.

Spotify

Spotify introduced Smart Filters, letting users organize saved content across music, podcasts, and audiobooks by activity, mood, or genre, adding even more personalization with recommendations tailored to specific moments and scenarios.

Roblox

Roblox unveiled Roblox Moments, a scrollable short-form video feed where users share 30-second gameplay clips that link directly to experiences. This adds a TikTok-like layer that can drive engagement and make experiences easier to find.

Walmart

Walmart announced Creator Collabs, a program connecting creators with hundreds of brands in Walmart’s Marketplace. Creators earn elevated commissions on sales in addition to standard rates, while brands tap into the power of social commerce, similar to Amazon’s Creator Connections.

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